The Sharjah Chamber of Commerce & Industry (SCCI), represented by the Sharjah Excellence Award, proceeded on its tour of the GCC countries to invite private sector companies to participate in the award’s new edition and two new categories: "Sharjah Gulf Excellence Award" and "Sharjah Gulf Localization Award."

The Sharjah Excellence Award recently concluded a visit to the Kingdom of Bahrain, Qatar, and Kuwait, led by Nada Al Hajri, General Coordinator of the Sharjah Excellence Award. During the Kingdom of Bahrain and Kuwait visits, coordinated meetings were held to highlight the Award's role in enhancing UAE and Gulf business communities’  competitiveness and enabling them to benefit from the Award’s quality values, leadership, and innovations.

Furthermore, Qatar's visit involved a joint meeting with the Qatar Chamber of Commerce and Industry, during which the participation criteria, application, and registration dates for companies were detailed on the Award's website. Moreover, both parties committed to cooperating on evaluating the projects of the participants and proposing additional criteria that boost the strengths and areas for improvement of the Gulf companies participating in the Award. The meeting also discussed the award's requirements for community responsibility and the importance of establishing it among private-sector enterprises.

In her comments, Nada Al Hajri emphasized, "These tours contribute to spreading adequate awareness concerning the Award’s nomination criteria via its official channels. Such visits witnessed the coordination of various fruitful meetings, which included detailed explanations of the assessment criteria and benefits granted to winners, noting that specialized courses for qualifying GCC Evaluators are available."

On the other hand, Jamal Buzinjal, Director of Corporate Communication at SCCI, stressed, "SCCI is keen to develop and enhance the economic role of private sector institutions as well as the Gulf business communities during tours throughout the GCC countries, in coordination with many Gulf chambers of commerce and industry. This could be achieved by encouraging them to participate in and nominate for the award, which aims primarily to improve the performance of these institutions by implementing the Excellence Model."